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Unity not Uniformity
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Good design is still good business at IBM. This Keynote covers lessons learned from the inside out on how to keep good design alive for decades.
For more than 100 years, since 1911, IBM’s story has been deeply linked to major milestones in American and New York history. Its longevity and success through many transformative periods is greatly attributed to their deep belief that good design is good business. Join Todd Simmons, VP of Brand Experience + Design and Co-Lead of the world-renowned IBM Blue Studio in an engaging presentation discussing lessons learned through decades of experience managing design with one of the greatest legacy technology brands and the undisputed largest employer of designers worldwide. Participants will gain perspective on how to keep good design and good business alive for decades by balancing consistency with creativity and excellence with efficiency.
Presenters: Todd Simmons (VP of Brand Experience + Design and Co-Lead of IBM Blue Studio); Teresa Yoo (Vice President, Brand and Content Strategy, IBM) This event is part of the NYCxDESIGN Keynotes program
Venue: The Celeste Bartos Theater at the MoMA Cullman Education Building
4 West 54th St
Map
631-742-1570
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